This pandemic has taught us to take care of ourselves. It taught us the importance of health and time. The money that we invest in our wellness never seemed to be too high because it was either that or the risk of contracting the virus. During this pandemic, the word wellness became a hot topic, the trending hashtag on social media, and we find celebrities talking about it every day. Some of them talk about boosting our immunity, and others talk about preserving our sanity, and no matter what the topic is, they all talk about the importance of staying at home. In an attempt to influence people, they talk about their day to day activities, recording their routine from their well-furnished houses. And their way is centred around wellness.
So, what is wellness?
I guess defining that is very easy. It is the effort we put in towards making our lives better in all aspects. Not just physical wellness and psychological wellness but all the elements of life, the full health. And this wellness needs investment- the more, the better. Investing in physical fitness, psychological wellness and lifestyle, especially during this pandemic, has increased. The reason for which is, people are trying to adapt to this new normal where all aspects of wellness have gained a lot of importance, unlike never before.
Instagram is filled with posts of people trying to beat the boredom that comes with having to stay at home for an extended period. Some people are running on their path of fitness. A few people are trying to discover their passion(s) and few who are working on improving their skills. You find people baking, cooking, dedicating their time to painting or, to put it in a different way- setting out on the path of discovery. This is the kind of lifestyle that people are adapting to. But, when you take a closer look, you will find out something new. When your friend posts something, you may notice a new x-box, a subscription to Netflix or Adobe Suite, or a new oven for their baking passion, with “new post” flashing on your screen. This is not limited to your friends alone. This is how people are adapting to this life- by living a different one, one that is at a six feet distance from the usual or the reality.
And this “new normal” made people wonder if wellness is in direct proportion to money. Take a look at social media. New devices, home décor (Ikea marketing in the best possible way), subscription to premium accounts and most importantly, a Wi-Fi connection. This expenditure has taken over everyone’s life, making it almost impossible to think of any other way to make it through this other than incurring these costs.
The lifestyle that fits this “new normal.”
The new normal that people are getting used to, or rather, creating, is one that would fit right into a celebrity lifestyle. The beauty products, fitness equipment and the goods that promote health, this is what people are trying.
- Health and hygiene products: The expenditure on health and hygiene has increased by a significant amount ever since the virus started to trickle in. Immunity booster and vitamin pills are being sold like never before. With the virus still in town, people are buying sanitisers, masks, gloves and disinfectant sprays, and some are even hoarding these products. These products are swept off the rack as soon as they are stacked. The expenditure on these products has increased by more than 35%.
2. Food supplies: Half of people are spending more time in their kitchens, creating new recipes for their blogs or trying some mouth-watering dish they recently found on YouTube. People are spending double their usual expenditure on shopping for ingredients. And, in an attempt to beat any psychological stress, people are binge eating their comfort food. Statistics show that with one-third of people experimenting in the kitchen and one in three people binge eating, the expenditure on food and drinks has increased approximately by 20%
3. Hobbies: Painting, digital art, origami and so many other activities have increased by a great deal. People are buying the software and the art supplies every month, trying to make a new hobby or to pursue the one they have always wanted to. Around 15% of their expenditure is spent on these subscriptions or the supplies.
- Entertainment: Binge watching series and movies has become synonymous with the lockdown. #netflixandchill and “now streaming on Prime video” are filling Facebook, and Instagram feeds. Ever since the lockdown was implemented, people started to subscribe to streaming channels and buying books. Gaming is another activity that has gripped people. 22% of people are spending their money on entertainment.
- Digital services and electric appliances: The demand for internet services and laptops has touched the sky. To satisfy the desire to binge-watch and to attend the online classes, people are spending a great deal on these services. The expenditure on kitchen appliances like ovens and food processors has also increased, with so many people spending time in kitchens. People are spending 10% more than the usual on these products.
Expenditure is one side of the coin. Nearly half the public is saving money for the future pandemic. A lot of people are either quitting their current jobs and are trying to work remotely and earn more, or they are turning to freelance or part-time work to make more money. Students are trying to get paid internships or building their LinkedIn profile, trying to earn money and build their resumes for the future. These attempts show that wellness requires to be well off. We’ve heard that health is wealth, but now we are in a condition where wealth has become health. This is the time where physical and health depend on financial health. The times have definitely changed. All those people who denied that money is significant to have now changed their minds. Excellent time to take care of finances, huh? Have a prosperous time!